With years of experience in team building & management, budgeting, planning & high-level reporting, digital performance marketing (SEO / PPC), brand marketing and content direction, my hard skills cover an array of marketing functions. However my core focus – across management, brand & performance – has been driving measurable results online.
HARD SKILLS • MARKETING FUNNELS • PERFORMANCE
July 18, 2025
10% of ChatGPT’s billion-plus daily queries have commercial intent. People are looking for gift recommendations, vacation lodging, professional services, furniture that fits their style, and advice on a whole host of everyday purchases. Get your brand in front of them!
HARD SKILLS • MARKETING FUNNELS • PERFORMANCE
June 14, 2025
Most would-be customers fall out of the performance marketing funnel. Brand affinity keeps twice as many in.
HARD SKILLS • MARKETING FUNNELS • PERFORMANCE
June 4, 2025
What’s a marketing funnel & how can it help me visualize my customers’ journeys: an intro.
CREATIVE DIRECTION • HARD SKILLS
May 12, 2025
Keeping cooking aspirational through the pandemic blues.
May 6, 2025
Search Engine Marketing / PPC is often seen as a set-and-forget traffic generator: something for an outside agency to nerdily tweak towards greater cost efficiency. But, given that it can reach the majority of your audience, it’s worth greater consideration from a broader brand & biz goal perspective.