Visualize customer journeys, identify mis-alignment in your marketing, and create a framework for balancing performance and brand marketing with the venerable marketing funnel.
HARD SKILLS • MARKETING FUNNELS • PERFORMANCE
July 18, 2025
10% of ChatGPT’s billion-plus daily queries have commercial intent. People are looking for gift recommendations, vacation lodging, professional services, furniture that fits their style, and advice on a whole host of everyday purchases. Get your brand in front of them!
HARD SKILLS • MARKETING FUNNELS • PERFORMANCE
June 14, 2025
Most would-be customers fall out of the performance marketing funnel. Brand affinity keeps twice as many in.
June 8, 2025
Brands with strong sales seasonality should shift their marketing focus from upper funnel to lower, and back, in synch with their audience.
June 6, 2025
If your top-funnel population is huge and your sales are tiny do you deprioritize brand building? Maybe not if your customers’ primary motivation is your premium brand posititioning.
HARD SKILLS • MARKETING FUNNELS • PERFORMANCE
June 4, 2025
What’s a marketing funnel & how can it help me visualize my customers’ journeys: an intro.