May 6, 2025
Search Engine Marketing / PPC is often seen as a set-and-forget traffic generator: something for an outside agency to nerdily tweak towards greater cost efficiency. But, given that it can reach the majority of your audience, it’s worth greater consideration from a broader brand & biz goal perspective.
April 12, 2025
Vintage outdoor magazines & their modern high-design counterparts feel like a little luxury in our screentime-driven media world. They can also be a fresh source of inspiration for online content.
April 12, 2025
Overnight success takes a decade / is the sum of a longstanding pattern.
April 9, 2025
Cool episodes of podcasts I listen too: Hard Fork, Acquired, Hidden Brain, Pivot, etc
March 25, 2025
Ride the prevailing wind. Look for trends, find the most impactful and longest-lasting, and position yourself to benefit from them.
March 25, 2025
Staying focused on the big goal, avoiding diminishing returns & thinking about small vs big goals.